About the Project

Visit Kirkenes Region is embarking on a transformative journey to elevate the region’s digital tourism infrastructure through a strategic alliance with GoTo HUB. This initiative empowers local operators across the far reaches of Northeastern Norway—spanning from the dramatic Barents Sea coast to the deep Pasvik forests—by providing an integrated ecosystem where they can feature and sell their unique Arctic experiences. By creating a unified digital marketplace, the partnership enables seamless collaboration and cross-selling, making it easier than ever for local businesses to reach the modern global traveler.

The overarching vision of Visit Kirkenes Region is to solidify the region’s reputation as a welcoming and sustainable Arctic hub—a destination that captivates visitors and inspires lifelong memories at the top of the world. Working hand-in-hand with municipalities, local entrepreneurs, and the community, they are dedicated to making the Kirkenes region the first choice for explorers seeking authentic Norwegian adventures, from the magic of the Northern Lights to the legendary King Crab safaris.

About Kirkenes and the Border Region

Situated far above the Arctic Circle, where Norway meets Finland and Russia, Kirkenes serves as a vibrant gateway to the extreme north. Known as the "Capital of the Barents Region," it offers a rare blend of dramatic coastal scenery, multicultural history, and untamed wilderness.

The area is a treasure trove of Arctic diversity; from the world-famous Kirkenes Snowhotel to the serene, pine-clad valleys of the Pasvik Nature Reserve. Adventure seekers can experience the thrill of dog sledding across frozen tundras, while those interested in history can explore the region’s significant role in World War II and its unique border culture. In the summer, the Midnight Sun provides endless days for deep-sea fishing and riverboat tours, while the winter months transform the landscape into one of the world's premier locations for viewing the Aurora Borealis.

By blending high-quality attractions with a commitment to preserving its fragile Arctic environment, Kirkenes invites travelers to experience a region where rugged frontier charm meets world-class hospitality.