Transform the Visitor Journey with GoTo HUB Trip Planner

– AI-powered itinerary planning and local booking on the destination’s own terms.

The modern traveler will not search for information on static websites – they will talk to AI. With the GoTo HUB Trip Planner (also known as Go Trip), you transform your destination’s website from a passive information hub into a high-converting digital travel architect.

Our AI-powered travel assistant helps visitors dream, plan, and book their entire trip – including activities, hotels, and restaurants – all in one seamless experience where the destination itself owns the customer relationship and the business.

Why Choose the Trip Planner?

The GoTo HUB Trip Planner isn't just an interactive map – it’s a sophisticated ecosystem that combines global AI with verified, local knowledge.

  • AI-Powered Itineraries in Real-Time: Let your visitors build custom itineraries in seconds. Our AI understands their interests, travel companions, and preferences to suggest the perfect mix of must-see attractions and hidden gems.

  • Always Up-to-Date via National APIs: Stop worrying about manual updates. The system features automatic content feeds from Visit Norway and the Swedish National API, ensuring that descriptions, images, and locations are always accurate and fresh.

  • Direct Booking Instead of Global OTAs: Turn inspiration into revenue instantly. All tours, activities, and services from GoTo HUB are seamlessly integrated. Visitors book and pay within the destination's own ecosystem, boosting the local economy and reducing dependence on foreign booking giants.

  • Real-Time Relevance (Weather & Events): Using live data sources, the AI adjusts its suggestions in real-time based on local events, seasons, and hyper-local weather conditions.

  • Visibility for the Whole Destination: We don't just highlight large hotels. Cafés, shops, restaurants, and local activities without online booking also become a part of the AI flow, making the platform relevant to the entire local business community.

How it works in practice

The system is designed to be just as easy for you to manage as it is for your visitors to use.

  1. Integrated Content: We pull the best data from your local integration partners, content databases, and GoTo HUB.

  2. AI-Curation: The visitor interacts with the AI assistant to tailor their unique trip based on personal preferences.

  3. Seamless Checkout: One cart, one flow, multiple bookings. The traveler books everything locally all at once.

  4. Valuable Insights: You receive detailed data on AI conversations, search patterns, and user behavior, opening up unique opportunities for data-driven decisions and highly targeted marketing.

Insights into the entire visitor journey

An incredible advantage of the Trip Planner is its ability to provide your destination with invaluable insights into what customers are actually searching for and writing. GoTo HUB features a built-in analytics tool that delivers top topics, unmet demands, and comprehensive summaries. This data will be highly valuable for your ongoing work and strategy at the destination.

The destination receives valuable data from:

  • AI conversations

  • User behavior

  • Search patterns

  • Bookings

  • Demand

Ready to revolutionize your destination?

The Trip Planner helps destinations step into the future and become AI-ready on their own terms. By offering a modern visitor experience, you increase engagement on your site, extend stays, and boost local turnover.

Ready to revolutionize your digital visitor journey? Book a demo or contact us at join@gotohub.no to see what the Trip Planner can do for your destination!