About the Project

Visit Hammerfest is taking an important step in accelerating the region’s digital transformation within tourism through a new partnership with GoTo HUB. This collaboration provides local tourism companies with access to an innovative platform where they can easily present and sell their products and experiences, while also connecting and collaborating across a shared digital marketplace for bookable adventures.

The ambition of Visit Hammerfest is to strengthen the region’s position as one of Norway’s most iconic and sustainable Arctic destinations — a place people dream of visiting, exploring, and returning to. Through close cooperation with local businesses, municipalities, residents, and travelers, Visit Hammerfest works to make the region more visible, more accessible, and more connected than ever before.

About Hammerfest

Set against the dramatic landscapes of the Arctic frontier, Hammerfest is one of the world's northernmost towns — a modern Arctic hub with deep historical roots and a vibrant cultural life. Known for its pioneering spirit, Hammerfest has long been a gateway to polar exploration and innovation, from early trade and fishing traditions to today’s advanced Arctic industry and renewable energy development.

Visitors can stroll through a lively coastal town surrounded by mountains and open sea, experience the magic of the midnight sun in summer, and witness the spectacular Northern Lights during winter’s polar nights. Hammerfest’s attractions include the iconic Meridian Column — a UNESCO World Heritage site marking the first precise measurement of the Earth’s shape — as well as museums, local Sami heritage, and unique wildlife experiences.

Outdoor enthusiasts can enjoy hiking to panoramic viewpoints like Mount Salen, join guided hikes, fishing trips or explore snow-covered landscapes by snowmobile or on snow shoes. With its warm northern hospitality, rich culture, and year-round Arctic experiences, Hammerfest invites travelers to discover a thriving community at the edge of the world — where tradition meets innovation and nature meets adventure.