About the Project

Visit Bø is embarking on a transformative journey to elevate the region’s digital tourism infrastructure through a strategic alliance with GoTo HUB. This initiative empowers local operators across the heart of Telemark in southern Norway — covering the vibrant areas of Mid-Telemark and Nome — by providing an integrated ecosystem where they can feature and sell their unique experiences. By creating a unified digital marketplace, the partnership enables seamless collaboration and cross-selling, making it easier than ever for local businesses to reach the modern traveler.

The overarching vision of Visit Bø is to solidify the region’s reputation as a welcoming and sustainable hub—a destination that captivates visitors and inspires lifelong memories in Telemark, from scenic hikes across Lifjell to beautiful journeys along the Telemark Canal. Working hand-in-hand with municipalities, local entrepreneurs, and the community, they are dedicated to making the heart of Telemark the first choice for explorers seeking authentic Norwegian adventures.

About Mid-Telemark, Nome and Bø

Nestled in the picturesque landscape of Telemark, Bø serves as a vibrant gateway to some of Norway’s most cherished family and nature experiences. Known for its sun-drenched fruit orchards and the dramatic peaks of the Lifjell mountain range, the region offers a perfect harmony of thrill and tranquility.

The area is a treasure trove of diversity; from the adrenaline-fueled waterslides of Bø Sommarland to the serene, historic voyage along the Telemark Canal. Hikers can challenge themselves on the trails to the legendary Gygrestolen rock formation, while culture seekers can marvel at the nearby Heddal Stave Church, Norway’s largest stave church.

By blending high-quality attractions with a commitment to preserving its natural beauty, Bø invites travelers to experience a region where rural charm meets world-class hospitality.