About the Project

Upplev Norrköping is taking a crucial step in accelerating the digital transformation within the region's visitor industry through a new partnership with GoTo HUB. This collaboration provides local tourism companies, cultural institutions, and event organizers with access to an innovative platform where they can easily present and sell their products and experiences. Simultaneously, they connect and collaborate through a shared digital marketplace for bookable adventures.

Upplev Norrköping’s ambition is to strengthen the region’s position as a dynamic and culturally rich destination in Östergötland. Through close cooperation with local businesses, the cultural sector, and travelers, Upplev Norrköping is working to make the region more visible, more accessible, and more connected than ever before.

About Norrköping

Norrköping, previously dubbed "Sweden's Manchester" due to its prominent textile industry, is today a modern and vibrant city where history merges with innovation. The city is best known for its unique Industrial Landscape (Industrilandskapet), where the Motala Stream flows through the city center, surrounded by beautiful old factory buildings that now house the university, museums, galleries, and restaurants.

Visitors can discover the city's rich cultural life, exciting street art, and a vibrant events scene. Norrköping is also an ideal starting point for exploring the beautiful Östergötland Archipelago or taking an excursion to the nearby Kolmården Wildlife Park.

Experience the historical atmosphere along the stream, take an iconic tram ride through the city, or enjoy the nearby nature and water. Norrköping invites travelers to a destination where industrial heritage meets a modern spirit of innovation, and city life meets the beautiful nature of Östergötland.