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Make your destination a digital eco-system where everyone can benefit

As a destination, your goal is to create value both for your local businesses and for the end customer. With GoTo HUB, you get a commercial partnership that helps you digitalize, package, and sell your destination in a simple and sustainable way.

What you get with GoTo HUB

  • More value for local companies – help tourism businesses in your region grow, get visibility, and increase sales.

  • Cross-selling & packaging – enable cooperation and ready-to-book experience packages between suppliers.

  • Better customer experience – let visitors book their entire stay smoothly and more sustainably.

Feature GoTo HUB Others

Destination bookingsystem ✔ ✔

System connections ✔ ✔

Booking for non-digital members ✔ ✖

Circular business model for cross-selling✔ ✖

Legal contracts ✔ ✖

Customer service ✔ ✖

Travel guarantee ✔ ✖

GoTo HUB vs other DMO systems

GoTo HUB is your commercial partner – we let you focus on your strengths.

Functionality

A modern ecosystem designed for operational simplicity.

  • White-label sales page

  • Booking widgets for websites

  • Card terminals for physical locations

  • Packaging module

  • AI-driven chatbot

How it works

We have long experience onboarding destinations. Together we will tailor the perfect plan for your region.

The process:

  1. Education for destination staff

  2. Onboarding of local suppliers

  3. Technical implementation in sales channels

  4. Your local booking system goes live!

These destinations has already started their journey, find out why!

  • "We chose GoTo HUB for the product's many possibilities combined with the simplicity for each actor who chooses to join"

    Evelina Johnsson - Marketing Strategist Visit Helsingborg

  • "We see this as a fantastic complement for companies to be seen, perhaps especially in parts of the year where we have fewer tourists. It is also a way to create a stronger destination by bringing together all the players but also giving them the opportunity to sell each other"

    Kitt Granvide - Båstad Turism & Näringsliv

  • "For the Visit structure, GoTo HUB has developed a solution that will address one of the industry's fundamental challenges: the sale of products from other destinations"

    Jan-Erik Kristoffersen - Visit Harstad

The reasons to join are many!

  • Earn Commission

    A key benefit of GoTo HUB is that it allows destination companies to earn commission on the sales made through the platform. This provides an added revenue stream for your destination, helping you to generate more income from your products and services.

  • Sustainable bookings

    GoTo HUB also offers integrations with popular booking software and PMS systems, making it easy for you to streamline your operations and reduce the risk of overbookings or double bookings. This can help you to save time and reduce manual work, freeing up more time and resources to focus on other areas of your business.

  • Keep revenue local

    A large part of tourism revenues are exiting the country as commissions to the big OTA:s. By working with GoTo HUB destinations you can ensure that the majority of the income stays locally (where it should be!)

More than just a technical setup

The GoTo HUB way to get you commercial.

Signing contracts

GoTo HUB will sign all contracts with individual tourism suppliers with standardized commission rates.

Customer service

Your and our customers will for sure need support. It can be a cancellation, change of date etc. GoTo HUBs support team takes care of this.

Content writing

Once a supplier is signed, GoTo HUB:s professional content writers will write a conversion friendly description of the product.

Technical integration

Integrating your website with GoTo HUB is easy and we assist you in the process of doing that. There are simple and more complex ways of doing it. Let’s see what suits your needs!

Supplier Pay-outs

GoTo HUB has a fully automated payment split between the stakeholders. No need to hire any extra accounting staff.

Get to know the users of GoTo Destination