About the Project

Destination Sápmi is taking a decisive step in accelerating the digital transformation within Sápmi through a new partnership with GoTo HUB. This collaboration grants local tourism companies access to an innovative platform where they can easily present and sell their products and experiences. Simultaneously, they connect and collaborate through a shared digital marketplace for bookable adventures.

Destination Sápmi's ambition is to strengthen the region's position as one of the most iconic and sustainable Arctic/Nordic destinations—a place people dream of visiting, exploring, and returning to. Through close cooperation with local and sámi businesses, travelers, and the local population, Destination Sápmi is working to make the region more visible, more accessible, and more connected than ever before.

About Destination Sápmi

Destination Sápmi represents the norwegian core sámi areas. This region is a culturally rich and historically significant destination.

The Sámi are Europe’s only indigenous people, and the region is renowned for its deeply rooted culture, traditional handicrafts (duodji), traditional song (joik), and reindeer herding.

Visitors have the opportunity to experience the unique combination of ancient culture and spectacular nature. Witness the magic of the midnight sun in summer and the spectacular northern lights during winter's polar nights.

Attractions include meetings with local sámi cultural activities, insights into the traditional way of life, and a chance to participate in sustainable, nature-based experiences such as dog sledding, snowmobile adventures, or hiking. With its warm northern hospitality, rich sámi culture, and strong focus on responsible tourism, Destination Sápmi invites travelers to discover a vibrant traditional culture meeting the modern world.