About the project

Destination Glasriket AB is the Glasriket ( Kingdom of Crystal)  official destination development and marketing company for the Glasriket municipalities in Småland.

Destination Glasriket is taking an important step towards modernizing its tourism industry by collaborating with GoTo HUB. This collaboration will provide local tourism businesses with a common digital platform where they can showcase and sell their offerings while working together to expand (package) the range of bookable experiences available to visitors.

Destination Glasriket's mission is to lift the region both as a destination but also as a place to live, work and live in. By supporting local experiences, events and cultural attractions, they aim to strengthen tourism in the Glasriket. Through close collaboration with municipalities, businesses, associations, residents and visitors, they work to attract more people to the area and create sustainable growth for the local tourism industry. Read more here.

About Glasriket – The kingdom of crystal

Glasriket has been creating magic since 1742. The unique art glass is known all over the world and the craftsmanship can be found in many Swedish homes. Here you can meet the craftsmen and artists behind the work.

Every year, many visitors are attracted to this small region of Småland, which stretches across the municipalities of Emmaboda, Lessebo, Nybro and Uppvidinge in Kronoberg and Kalmar counties. Many return time and time again – and it's easy to see why. Watching molten glass turn into delicate crystal or fabulous art glass is a mesmerizing experience that never gets old.

But there is much more to explore than the warmth of the blowing rooms. The area offers rich cultural history, stunning scenery and a wide range of shopping and activities. Try your hand at fishing in one of the many lakes, ride a trolley along an old railway track, or take a glassblowing course to learn the basics of this fascinating craft.