Kullahalvön

About the Project
Kullahalvön is taking a significant step forward in strengthening the region’s digital tourism landscape through a new partnership with GoTo HUB. This collaboration gives local tourism businesses access to an integrated platform where they can present and sell their products and experiences, while also collaborating and cross-selling within a connected digital marketplace for bookable activities and adventures.

The mission of Kullahalvön is to position the peninsula as an attractive and sustainable destination — a place that visitors are drawn to, want to experience, and love to return to. In close cooperation with municipalities, local entrepreneurs, residents, and guests, they work to inspire more people to discover and choose Kullahalvön as their next destination.

About Kullahalvön

Kullahalvön is often described as one of Sweden’s most captivating coastal regions – a place where dramatic cliffs meet the open sea, and charming villages blend seamlessly with art, culture, and nature. From the rugged beauty of Kullaberg Nature Reserve and its breathtaking ocean views to the picturesque streets of Mölle and Arild, the peninsula offers an atmosphere that is both inspiring and deeply relaxing.

Here, visitors can hike along coastal trails, explore sea caves by kayak, or experience local food and wine from passionate producers and restaurants. The area is also known for its vibrant art scene, with galleries, studios, and cultural events that celebrate creativity and local craftsmanship.

Each season brings its own character — from bright summer days perfect for outdoor adventures to tranquil autumn escapes and cozy winter retreats.

With its natural beauty, welcoming communities, and strong sense of place, Kullahalvön invites travelers to experience the very best of coastal Sweden — a destination where adventure, culture, and relaxation come together in perfect harmony.

Linus Svensson, Näringslivsutvecklare, comments:

“This initiative marks an important milestone in developing Kullahalvön’s tourism offering and strengthening collaboration between local businesses. By gathering experiences, accommodations, and activities on one unified digital platform, we make it easier for visitors to find and book what our region has to offer — from outdoor adventures to cultural highlights and culinary experiences. It’s about increasing visibility, accessibility, and ultimately, the economic growth of our local tourism sector in a sustainable way. This partnership gives Kullahalvön a stronger position as a destination where quality and innovation go hand in hand.”